Category Archives: abraham harrison

Online Reputation Management Defense Services

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page — i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible.

At Abraham Harrison, LLC, our proven and well-refined methods as well as our long-established credibility gives us particular efficacy in influencing top search results. We don’t engage the negative results, as this actually makes them more attractive to the search engines. We employ an assortment of tactics to chaff and flare, to draw the search engines‘ attention to positive and neutral results, and away from the problematic negative results .

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Spring Thank You to the Fresh Air Fund Bloggers

Thank you again, Fresh Air Fund bloggers and Twitterers, for all the support you have shown the Fresh Air Fund and us, Abraham Harrison, in support of finding both camp counselors and host families for this summer season, 2009! We are so grateful for your support and look forward to working with you in the future! Here’s everyone — and if we missed you, please let me know!

Thank you again, Fresh Air Fund bloggers and Twitterers, for all the support you have shown the Fresh Air Fund and us, Abraham Harrison, in support of finding both camp counselors and host families for this summer season, 2009! We are so grateful for your support and look forward to working with you in the future! Here’s everyone — and if we missed you, please let me know!

iPerson.mobi: Instant Phone-Enabled Ride Sharing On Demand

Your idea’s name

Instant Phone-Enabled Ride Sharing On Demand

Please select a category that best describes your idea

Environment Environment: How can we help promote a cleaner and more sustainable global ecosystem?

What one sentence best describes your idea?

Imagine Couchsurfing meets Ridesharing, but instant:location-aware mobile phones connect riders & drivers going the same way to share rides real-time.

11. Describe your idea in more depth.

There are always people driving where other people would like to go. If those drivers could happily be matched up with those riders real-time and instantly, the world would save billions of car-miles a year, billions of gallons of fuel, billions of dollars, untold tons of CO2. The world would be a cleaner, happier, more social, less-trafficky place. Why don’t we do it? In the end, lack of information, really. If you were driving to the market and your friend who lives along the way needed to go there, you’d happily give him a ride. However, if that friend were a stranger instead, and more so, you didn’t know he wanted to go to the market, you wouldn’t be giving him a ride. The problem is lack of information. Couchsurfing.com proves clearly that strangers are happy to help each other out – even let them sleep in their houses – we just want some way to first check each other out a bit. Your mobile phone knows where you are. Imagine you told it where you want to go and a back-end ride sharing system checked all drivers driving in your area to find which ones were statistically most likely to be passing you and going your way. You and those drivers would get pinged with each others’ profiles, you could call each other, the driver could pick you up, and you’d share the ride. The system would note the distance you traveled together and transfer some gas money to the driver to help him cover his costs – and it would be quite safe as the system would always know exactly who traveled with whom, when. You got a ride, the driver got some gas money, a connection was made, gas was saved, traffic was reduced, our environment got a bit cleaner.

What problem or issue does your idea address?

The world’s car “population” is growing quickly, and traffic and pollution is getting worse, particularly in rapidly-developing countries. Our environment is under huge stress and we are decades from having a world of clean cars. Our world’s human population is growing and we all need to get around – going to work, going to market, getting through life. For lots of people – people with and without cars – getting around is expensive and difficult, but absolutely essential to survival. Currently, we have lots of cars driving around almost empty, wasting fuel and drivers’ money, while lots of other people without cars going the very same way are spending lots of time, money, and effort themselves. This is a huge inefficiency caused by nothing more than a lack of information shared, and a lack of trust. With the world’s 4 billion location-aware mobile phones, we can end this inefficiency and solve these problems.

If your idea were to become a reality, who would benefit the most and how?

If Instant Phone-Enabled Ride Sharing On Demand (iPerson.mobi) became a reality, almost every single person on earth would benefit!

Anyone with a car who wanted to save gas money by sharing rides would benefit. Anyone who needed to get somewhere quickly and easily without their own car would benefit. And since iPerson.mobi would reduce car-miles, and the number of cars on the road, and thus traffic, fuel consumption and pollution, everyone who breathes the air, or doesn’t want our polar ice caps to melt, or would like less traffic, or wants a cleaner planet for future generations would benefit. Plus all the other living creatures on our planet would benefit from us humans living a bit cleaner…

What are the initial steps required to get this idea off the ground?

To launch the Instant Phone Enabled Ride Sharing On Demand system (iPerson.mobi), we would have to:

- develop the on-phone apps – develop the back-end ride-sharing system that would: — register the location and destination of the riders — register the location and movements of the drivers (probably identifiable as drivers by their location and speed at which they are moving) — statistically predict which drivers were most likely to be passing the relevant rider and then pass his destination — match riders and drivers and their profiles — note them meeting up, track their travel together and transfer the gas money – develop the appropriate financial transactions partnership to power the gas money transfer process – secure relationships with the various carriers to get necessary data access – establish a privacy regime to ensure an acceptable level of privacy for users – develop a marketing and public relations/education campaign to rapidly build to critical mass in selected first-market countries

Describe the optimal outcome should your idea be selected and successfully implemented. How would you measure it?

The optimal outcome would be a wide adoption of the iPerson.mobi system with millions of rides being shared on a daily basis. The system should be self-sustaining, and even profit-generating via a revenue stream coming from a small percentage of each gas money exchange transaction being charged by iPerson.mobi. Measurement would be a simple matter of noting the number of rides shared and the number of miles traveled by multiple parties in one vehicle. Based on this information and the location of these trips, the environmental, societal, and economic impact of the venture could be clearly assessed. Additionally, the activity in social network of profiles, feedback, recommendations, etc. would provide an additional treasure trove of information to assess and analyze the human impact of the project.

If you’d like to recommend a specific organization, or the ideal type of organization, to execute your plan, please do so here.

I would recommend Google for the technology infrastructure and international telco partnerships, PayPal for the electronic financial infrastructure, EFF for the privacy regime, and of course, Abraham Harrison, LLC for the management and the public relations efforts :-)

If John McCain died or became incapacitated, would Sarah Palin be competent to be President?

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Comprehensive Online Conversation Marketing Campaigns

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management. Although Abraham & Harrison offers its clients the ability to cherry pick the services that best suit their needs, we strongly suggest customized, tailored packages of services for most clients, as our experience has proven the power of an integrated, comprehensive approach.

Please see our website for further information: http://www.abrahamharrison.com/

Abraham Harrison LLC Services

Online Publicity and Blogger Relations

Not unlike traditional public relations, the Abraham & Harrison Online Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. In targeting the true online opinion leaders, we are able to not only hone in on the demographic communities that matter most to your brand, but also promote your products and services in a favorable light. Online Public Relations is an ideal brand awareness and brand promotion solution for small to mid-sized businesses looking to increase their visibility online. In leveraging the constant flow of online chatter, the Abraham & Harrison team creates and fosters relationships based on like-mindedness, or the opinion leader’s likelihood to be receptive to your brand and messaging. It is the relationship building aspect of this program that makes Online Publicity an optimal solution for prospective clients that have the infrastructure to support and maintain relationships with interested parties.

Examples of typical Online Publicity campaigns include: Event Publicity, New Product Launches, Crisis Communication, Brand Re-Information Campaigns, Overall Brand Awareness/Promotional Efforts.

Online Grassroots and New Media Marketing

Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. This strategy involves the development of key creative and general messaging by the client and allowing our team of Online Grassroots experts to run with it, determining the best way to roll that up into what the demographic audience would be most receptive to. As opposed to the much targeted approach of Online Publicity, Online Grassroots Marketing allows us to capitalize on the “long tail,” or the complex nature of online chatter in which dialogue about our client’s brands isn’t always localized within its primary, secondary or tertiary demographic targets.

Examples of typical Online Grassroots Marketing campaigns include: Social Network Marketing, Asset Distribution, Social Media Marketing, Viral Marketing.

Business Intelligence

Collectively, the Abraham & Harrison Management Team has over 5 decades of global branding and marketing communication strategy experience. It is with these years of experience that we have learned that for some clients, their bottom line is most affected by having real-time, accurate business intelligence information about market landscape, trends in their overall brand perception and valuable online opinion about their competitors. The deliverable on these initiatives is a comprehensive, detailed report, evaluating and analyzing trends within the mediasphere; blogosphere; user generated content outlets, message boards and forums. The Online Business Intelligence service also gives the prospective client to determine which demographic communities about which they are most interested in gaining information. These reports can be delivered as a one-time State of the Union analysis or as an ongoing trend analysis, depending on the client’s needs.

Search Engine Services

Brand of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. In addition to offering tailored marketing communication and business intelligence solutions to our clients, Abraham & Harrison is also a full-service Search Engine Marketing agency. Programs falling within this department include: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services.

Online Reputation Clean-Up and Defense

Despite providing Internet users with a wealth of accurate information, some brands have faced the hard reality of the adverse affects that negative online chatter and mis-information can have. Fortunately, the majority of these trends can be reversed, if treated early and in the right way. By providing clients in need of Online Reputation Clean-Up and Defense services, the Abraham & Harrison team harnesses the power of an integrated approach to attach negative opinions and misinformation from all sides. In combining our Search Engine Services (including Domain Name and Defensive SEO), Online Public Relations, Business Intelligence and our Online Grassroots and New Media Marketing Programs, the Abraham & Harrison team is able to deliver quick results. In the past, we have proven effective in minimizing the visibility of unfavorable content online, countering misinformation with real information and creating valuable allies among online opinion leaders on behalf of our clients.

About the Founding Partners

Mark Harrison, Founding Partner and CEO

Mr. Harrison’s unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

He has served as CTO and Technical Counsel to a companies ranging from Fortune 500’s to start-ups, and has guided projects across the globe. He served as a technology adviser to Primedia, the US media conglomerate, Channel One, the world’s largest in-school education and television news network, and largest minority-owned TV network in the US. He has built systems and infrastructures for the afore-mentioned organizations as well as a number of other major corporations including Booz, Allen & Hamilton, and Bell Atlantic/Verizon. Mr. Harrison currently acts as CTO and marketing adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Over the past 15 years, Mr. Harrison has taught at the secondary, university, and post-graduate levels in the US, Canada, Germany &Tanzania, and has developed curricula in business, academic methodology, languages, and technology. Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.

Chris Abraham, President and Founding Partner

Chris Abraham is an Internet analyst, web strategy consultant, and adviser to the industries leading firms, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

In addition to his roles as consultant and analyst, Mr. Abraham currently acts as Chief Marketing Officer and technology adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s, Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Mr. Abraham is one of the internet’s social media pioneers, having entered the scene in the early 1980’s in the days of BBS’s via dial-up over 200 Baud acoustic modems. Throughout the 1990’s, he was a core member of the ground-breaking, Washington, DC-based Meta Network (TMN), and its parent company, Caucus Systems where in 1999 what is today known as “Web 2.0″ and “Enterprise 2.0″ was defined in colleague Tom Mandel’s whitepaper “How Companies Think – Creating Collaborative Intelligence Online” and executed on a daily basis for companies, universities, and organizations via the seminal social media platform, Caucus Software. For more than a decade, Mr. Abraham laid the groundwork for today’s modern social media as an online facilitator with Caucus Systems clients serving such clients as IBM and the US Government, and teaching with the University of Kalamazoo in the Education for the Arts project – the world’s first accredited online high school course in creative writing.

Before moving to his current position, Mr. Abraham was a Senior Account Supervisor and a member of the Interactive Team at Edelman in Washington, DC, doing online public affairs. Before joining Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer and industry leader in online brand promotion and brand protection. At NMS, Chris directed the technology strategy for the firm, including the development, deployment, and launch of client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts.

Prior to joining NMS, Chris was a Washington-based technologist for over a decade. As Managing Director for Berlin-based beehive North America, Chris focused on developing web applications and offering training for corporate clients such as Pfizer. As GNU/Linux SA and online facilitator for Caucus Systems, Chris hosted virtual online events and communities of practice for clients such as IBM and eForum 2000.

Chris Abraham maintains the PR and marketing blogs, Because the Medium is the Message and Marketing Conversation. The blogs were originally designed as a laboratories in which to explore the media, the mediasphere, the blogosphere, marketing, PR, and buzz marketing but has expanded to become a media filter, including technology, blogging, pop culture, memetics, news, and analysis; meaning just about anything. Chris recently spoke about the main stream media and citizen journalism on the BBC World Service radio program World Have Your Say during the We Media conference in London.

Mr. Abraham is an active member and attendee of former US Ambassador Phil Lader’s Renaissance Weekend conference where together with other industry leaders, US Senators and Congressmen, former US Presidents, renowned artists and writers, and other cultural, political, and business leaders he has spoken on topics ranging from new media to technology futurism to virtual company management. He is an experienced sailor with thousands of blue water miles to his credit, an impassioned rower with his own single shell housed on the Potomac River, an avid bicyclist, a trained and qualified dive master, and an accomplished photographer with over 20 years of professional experience and thousands of images with the world’s top stock photo agencies.

Abraham & Harrison Vision Statement

In the rapidly changing world of marketing and public relations, the lines between traditional strategies and new media strategies continue to shift as the line separating the two is constantly moving. What was once viewed as impossible, is now quickly transforming into more and more of a science, with the Internet emerging as a unique and remarkable platform for consumer and business communication. Faster now, more than ever, people around the world are able to communicate with rapid fire quickness. Formerly “untappable,” obscure word-of-mouth is now a medium that many brands are leveraging to disseminate information; promote their products and services; as well as protect their namesakes. In this day and age, we don’t need to remind you of the Internet’s effects (be it favorable or dismal) on many popular brands. It is this phenomenon that has made Online Conversation Marketing an ideal solution for a variety of notable brands, ranging from Internet start-ups to public interest groups to major consumer brands.

Abraham & Harrison is comprised of a trained team of media, marketing and public relations experts working together to drive positive online presence on behalf of our clients. Operating in a “virtual office,” the Abraham & Harrison team is spread across four continents, representing more than 10 time zones and almost a dozen languages. This dispersion has given us a notable competitive edge, allowing us to quickly and effectively employ comprehensive Online Conversation Marketing Campaigns within more than 50 countries. Despite its benefits, the “virtual office” does not provide for the ideal environment for rapid response communication, in a traditional sense. Though Abraham & Harrison has proven its ability to provide crisis communication and react to changes in campaign strategy and messaging, we do not operate in a newsroom and are unable to collectively stop on a dime and refocus in the same way that traditional PR houses are able.

Online Conversation Marketing grew out of the increasing importance of relationships as it relates to effective branding via the Internet. Despite the wealth of information and opinions “out there,” Abraham & Harrison understands that an elite few lead sweeping trends in Online Conversation tone, volume and reach. These Online Opinion Leaders or Influencers continue to break news and share opinions that reach hundreds of thousands, if not millions of consumers everyday. Thus, the overarching strategy of Online Conversation Marketing is influencing the influencers – much like securing online endorsements on behalf of our clients. Unlike the formalized world of traditional marketing and PR, an effective Online Conversation Marketing Program takes much longer to develop, as Abraham & Harrison is in the business of securing positive relationships with often busy Opinion Leaders. We have been able to complete campaigns on behalf our clients in as little as 6 weeks, however, the turn around for the majority of brands is generally several weeks, if not months, longer. The “public” that we relate to is not the mainstream media, whose relationships can often be bought and sold; the “public” that we do relate to are the online influencers, who oftentimes, are no more than regular Internet users with a well crafted, interested blog or website that has drawn in its own audience. Although Abraham & Harrison already has a sundry of these influencers in pocket, we often have to develop new relationships on behalf of our clients, given their diverse demographic targets and needs.

Abraham & Harrison leverages email to conduct the majority of relationship building with online influencers, however, we are not a direct or email marketing agency. Often times, the opinion leaders that we contact on behalf of our clients are being reached “blindly,” meaning that they have not opted into any particular program. In order to effectively carry out these campaigns and still remain CAN-SPAM compliant, we pick and choose our targets carefully, ensuring that we provide them with relevant messaging and “gifts” or promotions or information that would be of interest to them. At the end of the day, much like traditional PR, a poorly thought out Online Outreach campaign (the facet of Online Conversation Marketing most like traditional PR in which we build relationships with popular bloggers and influencers on behalf of our clients) can result in little to no positive outcome for the client. It is for this reason that the ramp up time on these programs typically runs anywhere from one to three weeks, as we prepare lists of appropriate, likeminded targets that will likely respond well to our clients’ brands as well as development of appropriate, effective “messaging.”

All things to considered, it is also worth highlighting that unlike other Online Marketing and Advertising agencies, Abraham & Harrison does not thoughtlessly disseminate links and off-topic messaging throughout the user generated corners of the Internet. We value relationships and act as persuaders, storytellers and attractors on behalf of our brands. In working individually with online influencers and Internet users as both a macro (Online Outreach) and micro (Online Engagement, Grassroots Marketing) level, Abraham & Harrison builds relationships and drives favorable, organic conversation in a compliant fashion. The Abraham & Harrison methods reflect the natural progress of organic word-of-mouth – starting small and progressively growing to reach a larger and larger audience. In respecting the online community, the Abraham & Harrison team stands firmly against online solicitation (SPAM) of any kind. Both in Online Outreach and Online Engagement, we are fully transparent, or “open kimono.” We have found these methods to be the most effective when working with the “online public.”

As common conceptions of marketing relate to Online Conversation Marketing, Abraham & Harrison does operate neatly into the bucket of branding, as our methods are a combination of Search Engine Optimization, Grassroots Marketing and Online Public Relations. Clients in the past have likened us to online brand ambassadors. Such being said, we do not fit any pay-per-performance or CPM model. Our metrics are based on conversation and relationships rather than conversions and impressions, much akin to tradition grassroots and brand ambassador strategies.

To conclude, Abraham & Harrison is pleased to offer its unique Online Conversation Marketing services to an array of brands and organizations. Our past clients have found the mix of SEO, Online PR and Grassroots Marketing to be exceptionally effective in achieving their overall marketing objectives. Millions of people are talking online everyday – are you listening?